We Bought A Dyson!

Our First Dyson

There are moments in business that don’t show up on spreadsheets or revenue reports, but they still matter.

This week, one of those moments came in the form of a vacuum cleaner.

Not a metaphor. An actual Dyson.

I recently wrote about the idea of being different, and how some founders don’t chase “different” for the sake of it. They commit to doing things better, even when it’s harder. James Dyson is one such example. He didn’t invent the vacuum. He kept improving it, again and again, long before anyone was paying attention.

A few days later, while vacuuming the clinic, that story came back to me in a very real way.

A Small Moment of Affirmation

The vacuum we’ve had for years did its job well enough when we bought it.

At the time, the business was young. We were thoughtful about spending. Not hesitant, but intentional. We always invested in what mattered most. Our clients, our staff, and the tools and education that enabled us to do our work at a high level. But for smaller, behind-the-scenes things, we made practical decisions. We didn’t need top-of-the-line everything.

As I was vacuuming, though, it became clear that this one wasn’t cutting it anymore. Instead of picking things up, it was mostly pushing them around.

I looked at Peter and said,
“Can we just buy a Dyson?”

His response wasn’t excitement so much as affirmation.

“Oh my God, yes.”

It felt like a shared realization. Not a splurge. Not a debate. Just an acknowledgment that we were thinking the same thing — and that making that decision no longer felt heavy.

Growth Without Losing Perspective

That moment wasn’t about suddenly spending differently or changing how we make decisions.

We’ve always believed in spending for growth. We’ve never cut corners when it comes to serving people well. That hasn’t changed.

What has changed is that we’re now in a position where a decision like this doesn’t require second-guessing. It’s no longer something that needs to be justified or delayed. And that, in itself, is meaningful.

The new vacuum arrived, and sure — there was some lighthearted excitement around the clinic. It works incredibly well. It’s kind of fun to use. It does exactly what it’s supposed to do.

But the real reflection happened between Peter and me.

What It Really Represented

Buying the Dyson became a quiet milestone.

It represented the early days when we had to be careful with every small purchase. It represented years of consistent effort, thoughtful growth, and the trust we have built with the people we work with. It represented the clients who put their faith in us, told their friends about us, and helped us grow into what we are today.

We don’t take that lightly.

The goal has always been to help as many people as possible, and to do it the right way. This vacuum, as silly as it sounds, is symbolic of the people we’ve helped so far — and the opportunity to help many more in the future.

Gratitude for Where We Are

We joked about this Dyson, but more than anything, we felt grateful.

Grateful for where we started.
Grateful for how intentionally we’ve grown.
Grateful for the staff and clients who made moments like this possible.

Progress isn’t always loud. Sometimes it shows up quietly, in small affirmations that remind you how far you’ve come.

And sometimes, it has really good suction.