Every year, when October rolls around, I like to think the holiday season officially begins. Not with Halloween. Not with Thanksgiving. But with G-toberâa completely made-up holiday I created nine years ago.
Yep, you read that right. G-tober (short for Gary + October) started as a spoof on office birthday parties. Instead of one awkward cake-in-the-break-room moment, I thought: why not a whole month of celebration? Like Festivus from Seinfeld, but better. People bring in treats, we hang a poster, and itâs become a real tradition.
But hereâs the thingâG-tober doesnât just celebrate me. Itâs also the unofficial kickoff to what I call the holiday season gauntlet:
đ G-tober âĄď¸ Halloween âĄď¸ Thanksgiving âĄď¸ Christmas âĄď¸ New Yearâs
And as exciting as this season is, it also brings some challenges for your health and fitness.
This time of year, two big challenges show up:
Busyness + Distractions
Work gets hectic, kids have activities, travel plans pop up, and suddenly your workouts and nutrition plan slide to the back burner.
Treat Overload
Candy at the office. Holiday parties. Family gatherings. Platters of cupcakes, cookies, and cocktails everywhere you look. Itâs funâuntil it derails your goals.
On top of that, budgets get stretched with holiday spending, and itâs easy to convince yourself to âtake a breakâ from investing in your health until January.
Hereâs the truth: January restarts are tough. If youâve built momentum all year, the last thing you want to do is lose it now. Instead, take a page out of James Clearâs Atomic Habits and make your success obvious, easy, and automatic.
Hereâs how:
Set a non-negotiable schedule đ
Book your workouts in your calendar just like meetings. Even if itâs 20 minutes, protect that time.
Budget for health đľ
Just like you set aside money for gifts, keep your fitness and nutrition a priority in your budget.
Use the âOne Treat Ruleâ đŞ
At events, pick one thing youâll enjoy fully and skip the rest. That way you donât feel deprived, but you also donât go overboard.
Have a travel plan âď¸
Whether itâs hotel gym workouts, bodyweight circuits, or walks outside, map out how youâll move even when youâre away from home.
Stack healthy habits đĽ¤
Pair something you already do (morning coffee) with something you want to do (drinking a glass of water first). Little shifts go a long way.
The holidays are supposed to be funâyou should enjoy them. But the key is balance. By making a plan now, youâll:
â
Stay consistent with your exercise
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Keep your nutrition on track (while still enjoying treats)
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Enter January feeling strong and in controlânot like you need to climb out of a hole
So as G-tober kicks off this year, ask yourself: Whatâs your holiday plan?
Because once the cupcakes and eggnog show up, itâs a lot harder to wing it.